A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.


To start, go to Audiences Tab and click "+ Create Audience". 

Click on Lookalike.


Here you have to input a source for Facebook to correlate the audiences. Choose the countries you would like to target and the size of the audience. You can choose from 1-10% as well and create three different audience sizes at "Advanced Options".