Now, it is time to optimise your campaign.

Dexter

At this step you can choose to let Dexter, our machine learning algorithm to automatically optimise your campaign for the best results per your objectives.

If you use manual mode, Dexter will give you all the recommendations to improve your performance, so you can analyse one by one and apply what you prefer.

You can access all your optimisation information in the ‘Optimisation Tab’, on the left column.

Ad Rotation

By applying Ad rotation, we will rotate your ads within your ad set in order to avoid ad-fatigue or test multiple ads.

You are free to select how many ads and how long a cycle lasts, the KPI you want to optimise the rotation for, and a threshold to automatically qualify or unqualify an ad depending on the impressions received.

Campaign Structure

As mentioned at the beginning of this tutorial, we have created the Campaign Builder, so your campaign structure can be created automatically.

You can split your campaign by device and location if you are targeting multiple locations and devices. On the ad set level, you can split by age-range, gender and interest group, using the creatives you created in step 4.

There are many advantages to this, mainly organization and segmentation. From this recommended campaign structure, it will be easy for you to evaluate your campaigns, ad sets and adverts. You’ll also be able to better understand which device, location and target audience performs the best. This information helps you now and in the future, when you are creating new campaigns.