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You have two options: manually create an ad one by one or automatically create as many variations as possible.

Manual Ad Creation

To manually create ads you should insert your media and text information as well as define your destination URL.

After this is done, you can Preview your Ad on Facebook, Instagram, Messenger and Audience Network across all placements possible.

Save your Advert, create a new one or move to Step 5.

Automatic Ad Creation

With Automatic Ad Creation you can select as many different images/videos, text, headlines and link descriptions you would like, and automatically create multiple ad variations for your campaign.

Just insert your values for each field and then click on Select Ad Variations, so you can access them all and select which you would like to use for this campaign, and again, at this step you can select as many as you would like.

Using Smart link

When inserting your URL you can insert two different values: the destination URL, which is where your user will be directed to, and the display link, which is what the user actually sees as the URL on the ad.

Here you can also easily create a Smart link, also known as split testing link. When selecting your main KPI for this campaign, we will split test the landing page destination with two or more different links. From this, you will have an understanding as to which landing page performs best.