Depending on your objective, you might have the option of creating an offer page. This would be your first step.
Next, create your target audience or upload a custom audience, based on a CSV file, website and App traffic, Facebook engagement and Lookalike audiences.
Next, select the locations you would like to target and within ‘Advanced Options’ you could select a specific language you would like to target.
Select the gender and age range, interests, demographics and behaviours you would like to target.
At this step, you can create different segmentations:
Split Age: Once you select a specific age-range that you would like to target you can select Advanced Options and split the selected Age range by:
- Default age-split (18 to 24; 25-34; 35-44; 45-54; 55-64; 65+): Each group will have its own Ad set
- Split age manually: Each group will have its own Ad set
- Group Interests: You can group interests in up to 100 groups. Each group will have its own Ad Set.
