Regular Bidding Campaign
Defining your Placements and Budget settings.
Placements:
Choose your placements or let Facebook automatically choose them, based on where your audience is most likely to perform.
If you manually chose the placements, you can select ‘Advanced Options’ and exclude any categories you don’t wish your ad to be shown. These are referred to as block lists.
Now, select your Facebook and Instagram Page that you would like to advertise.
Budget Settings:
Next, choose between Daily Budget or Lifetime Budget, your campaign’s start and end date. Remember that with Lifetime Budget you are able to set a daily/hourly schedule.
Under Advanced Options, you can:
- Choose the best optimisation for ad delivery for your campaign. This is dependent on your objective and can help maximise campaign performance.
- Define your Bid Amount: with Lowest Cost, Facebook automatically optimises for the lowest cost possible. Alternatively select Manual Bidding, where you have the option to set a bid cap (maximum value) or Target Bid (an average of what you would like to pay) depending on the objective selected in step 1.
- If you are running a short-term campaign or looking for fast results, you can use the Accelerated Delivery option at the bottom of this page.
Reach and Frequency Campaigns
Defining your frequency cap, Placements and Budget settings.
Frequency Cap:
The frequency cap impacts how many people you will be able to reach and how frequently those people will see your ads.
You define how many impressions in how many days your audience will see your ads.
Placements:
Choose your placements. On ‘Advanced Options’ you can exclude any categories where you don’t wish your ad to be shown.
After that, select the Facebook and Instagram Page on which you would like to advertise.
Budget Settings:
Moving forward, you should define your Lifetime Budget and your campaign’s start and end date. Remember you can also define your hourly schedule.
